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      <image:title>Blog - Sir Steve Clark, The Budget, and Looking Backwards - Make it stand out</image:title>
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      <image:title>Blog - Sir Steve Clark, The Budget, and Looking Backwards - Make it stand out</image:title>
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      <image:title>Blog - Sir Steve Clark, The Budget, and Looking Backwards - Make it stand out</image:title>
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      <image:title>Blog - Sir Steve Clark, The Budget, and Looking Backwards - Make it stand out</image:title>
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      <image:title>Blog - Sir Steve Clark, The Budget, and Looking Backwards - Make it stand out</image:title>
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      <image:title>Blog - Sir Steve Clark, The Budget, and Looking Backwards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Market Timing: Do Not Try This At Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Market Timing: Do Not Try This At Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://purposefp.co.uk/blog/a-word-salad-visual-wisdom-and-the-budget</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-09-04</lastmod>
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      <image:title>Blog - A Word Salad, Visual Wisdom, and the Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A Word Salad, Visual Wisdom, and the Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A Word Salad, Visual Wisdom, and the Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A Word Salad, Visual Wisdom, and the Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A Word Salad, Visual Wisdom, and the Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A Word Salad, Visual Wisdom, and the Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - A Word Salad, Visual Wisdom, and the Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/e3a98db3-e116-4fdf-828d-2e64e14c6f6e/Choose+Your+Outcome.png</image:loc>
      <image:title>Blog - A Word Salad, Visual Wisdom, and the Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://purposefp.co.uk/blog/pensions-chatgpt-and-inspector-rebus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
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      <image:title>Blog - Pensions, ChatGPT, and Inspector Rebus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Pensions, ChatGPT, and Inspector Rebus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Pensions, ChatGPT, and Inspector Rebus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/6493d8b4-e24e-485c-b506-a7cc9b2df433/Planning+Retirement+Backwards.webp</image:loc>
      <image:title>Blog - Pensions, ChatGPT, and Inspector Rebus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://purposefp.co.uk/blog/we-dont-always-get-what-we-want</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-29</lastmod>
    <image:image>
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      <image:title>Blog - We Don’t Always Get What We Want - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/9dd7657f-992c-4f31-bb07-e3b612aa7be3/Inflation+-+The+Real+Enemy+-+June+2025.jpg</image:loc>
      <image:title>Blog - We Don’t Always Get What We Want - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - We Don’t Always Get What We Want - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - We Don’t Always Get What We Want - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/53e1a650-48b0-4c09-aac1-bc176637323a/Quote+2+-+July+2025.png</image:loc>
      <image:title>Blog - We Don’t Always Get What We Want - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/2de01ecf-5e26-4552-a853-14467aaed61e/Quote+3+-+July+2025.png</image:loc>
      <image:title>Blog - We Don’t Always Get What We Want - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://purposefp.co.uk/blog/lvb3y83ie3z6g30qczt8xlh3fzsdnk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
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      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/3bb89181-1d40-46a2-b1d8-4c627ec9457e/Stock+Markets+May+2025+-+HUM+Branded.png</image:loc>
      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/ec94e961-975f-4abf-b77c-692957f8d163/Inflation+May+2025+-+HUM+Branded.png</image:loc>
      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/824d83d2-94bd-42fb-9c85-d7516c487d7b/Investment+Journey+May+2025+-+HUM+Branded.png</image:loc>
      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/802a51eb-4d7f-467b-b35c-8b7ed29604df/Scam+Attempt+May+2025.jpg</image:loc>
      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/72ee7ed9-5e9e-4cfa-b3ca-0515af6cb496/CoPilot+1+-+June+2025.png</image:loc>
      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/f0975de1-350f-4767-b0b6-e9e8cd8c32d4/CoPilot+2+-+June+2025.png</image:loc>
      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/14d5a240-b96e-4a08-ac7c-71183bfd5992/Time+the+Market+Game+.png</image:loc>
      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/e1bfd657-7e09-447c-be01-e27be9941e60/Chris%2C+Keith%2C+and+I.jpg</image:loc>
      <image:title>Blog - 6/10 For Effort - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://purposefp.co.uk/blog/you-cant-halt-progress</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/05e806a0-b7cc-4533-92eb-a2d3d4b90d4b/Around%2BThe%2BWorld_branded.png</image:loc>
      <image:title>Blog - You Can’t Halt Progress - Make it stand out</image:title>
      <image:caption>Have you heard much about said uplift? Has it dominated the front pages of every newspaper, and you’ve struggled to find your favourite listening material amidst a sea of “emergency” market podcasts? No, you have not. We’ve heard the square root of hee-haw (a Scots unit of measurement to denote something extremely small), comparatively. Anyway, it is what it is, and we move on. With the wider blog, I am going a little off-piste today as I give you my tuppence-worth on a really interesting debate that was released last month. It’s between entrepreneur Daniel Priestley and economist Gary Stevenson. We’ll come on to that a little later. There’s a rebellion of sorts against the new pension rules that are due to be introduced in 2027, and my goodness, a cracker of a reference in the Optimism Prism today. Enjoy!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/cced5ed7-54d8-4204-9e79-21af09223e13/202505_The%2BMarkets%2B%28UK%29.png</image:loc>
      <image:title>Blog - You Can’t Halt Progress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/a589a6df-58c2-4b8a-b3c2-42e52d99ccd9/202505_The%2BReal%2BEnemy_UK.png</image:loc>
      <image:title>Blog - You Can’t Halt Progress - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/66b21e59-78e3-4f31-881e-d7ec6d562a9c/The%2BKey%2BBenefits%2Bof%2BFinancial%2BAdvice_branded.png</image:loc>
      <image:title>Blog - You Can’t Halt Progress - Make it stand out</image:title>
      <image:caption>I won’t say that the firm will never hire more advisers and grow – perhaps one day – but in the event that we do, all of those advisers will have a similar limit as to the families that they work with. I have worked differently before and I shan’t be doing that again. And perhaps one of those questions that you fine people are all too polite to ask, but I am here for the long haul. Whilst I receive – like most/all planning firms – random emails from consultants encouraging me to sell my practice for X, I have no interest. I’m only 36, genuinely enjoy this, and couldn’t see myself doing anything else any time soon. And some of the consolidators throwing their dineros around are finding themselves in water of an ever-increasing temperature. Unless of course the lottery numbers come up and I win gazillions, in which case of course I’m offski. Such a win would however be a spectacular shock to me, given I haven’t played the lottery in around ten years.</image:caption>
    </image:image>
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  <url>
    <loc>https://purposefp.co.uk/blog/make-tariffs-great-again</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/948b38f2-d45f-4281-aa5b-9ac098d675c0/Stock+Market+Numbers+March+2025+-+HUM+Branded.png</image:loc>
      <image:title>Blog - Make Tariffs Great Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/974697e1-d3f4-41ff-a47f-ced01f220f59/Inflation+-+The+Real+Enemy+-+March+2025+-+HUM+Branded.png</image:loc>
      <image:title>Blog - Make Tariffs Great Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/03f62507-fc6d-47c1-83e7-09518b8d73d6/The+Return+to+Normal+-+HUM+Branded.png</image:loc>
      <image:title>Blog - Make Tariffs Great Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/d2f95ac9-ae4b-4649-9aa9-2d91ebeb79dc/Natwest+Graph.png</image:loc>
      <image:title>Blog - Make Tariffs Great Again - Make it stand out</image:title>
      <image:caption>Source: Natwest Presumably the below is also flawed in some form:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/ac0d83fd-0ac1-4344-b5dc-adb9ff7337d5/Fintegrate+1.png</image:loc>
      <image:title>Blog - Make Tariffs Great Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/91570440-1cb2-42a5-a338-03cfa407dd03/Fintegrate+2.png</image:loc>
      <image:title>Blog - Make Tariffs Great Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/e6d5af4b-6b71-4a2b-9554-0a65c59ac297/Fintegrate+3.png</image:loc>
      <image:title>Blog - Make Tariffs Great Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/8773a0be-452c-4b05-8baa-f15c26786a24/Fintegrate+4.png</image:loc>
      <image:title>Blog - Make Tariffs Great Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://purposefp.co.uk/blog/uys5ds31mi025r3ew3hoklkecekp35</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/754661a8-41f9-414c-ab79-1abb7ed681b0/Unimportant+Numbers+and+Important+Numbers.png</image:loc>
      <image:title>Blog - The Next Time Will Be the Worst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/a421407c-cf82-4b4d-bee8-c231badf1750/The+Magic+of+Time.png</image:loc>
      <image:title>Blog - The Next Time Will Be the Worst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/cea969db-5988-4276-912d-b5d2867afe20/Norweigian+Wealth+Fund.jpg</image:loc>
      <image:title>Blog - The Next Time Will Be the Worst - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://purposefp.co.uk/blog/leave-their-children-enough-so-they-can-do-anything-but-not-enough-that-they-can-do-nothing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62da58e9ba66cd6381e5eb85/419d1cd3-a08c-4004-9441-65358c614a0e/Marginal+Tax+Rates+Graph.png</image:loc>
      <image:title>Blog - “Leave their children enough so they can do anything but not enough that they can do nothing.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - “Leave their children enough so they can do anything but not enough that they can do nothing.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - When a Dysfunctional Website is Actually a Good Thing - Make it stand out</image:title>
      <image:caption>Shameless promotion, but Mac doesn’t seem to mind.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - One Must Never Mention The Stock Market Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Source: S&amp;P Dow Jones</image:caption>
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      <image:title>Blog - Illogical Inaction and a Mythical Creature - Make it stand out</image:title>
      <image:caption>There. You feel better already, don’t you?</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - An Unknown Hero to Millions - Make it stand out</image:title>
      <image:caption>So unfortunately, the only thing that we can be certain of regarding excess cash in the long-term is guaranteed destruction of our wealth and purchasing power. That may seem harsh, but it’s the truth. Don’t let your hard-earned money fall victim to inflation.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - A Story About a $1 Million Bet - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://purposefp.co.uk/blog/beer-and-taxes</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-02-02</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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